“If I had to say one thing to those who wonder how to make their companies more creative, it would be to hire amazing people. Amazing people are so much more important than ideas, because amazing people are idea factories. And when you find teams of people who can generate good ideas, enjoy working together and are also experts in their craft—and your work is just to support them, help them focus and get problems out of their way—then honestly, you can’t fail.”
— Tom Coates (one of the outstanding presenters at last week’s dConstruct conference) 1 year ago
