A great idea and a great plan won’t help a bit if you can’t execute it well.
Experienced people know that execution is more important than idea. In fact, the more jaded and cynical folks in our industry would say that software product ideas are worthless. Without a doubt, great execution on a good idea is far better than poor execution on a great idea.
If you want to beat your competitors in the market, focus on being a team that can get things done.