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But the most important advantage of being good is that it acts as a compass. One of the hardest parts of doing a startup is that you have so many choices. There are just two or three of you, and a thousand things you could do. How do you decide?

Here’s the answer: Do whatever’s best for your users. You can hold onto this like a rope in a hurricane, and it will save you if anything can. Follow it and it will take you through everything you need to do.

Great essay by Paul Graham on the merits of building a startup with ‘good’ intentions at its core. (via Daring Fireball)